The campaign is focused on providing urgent humanitarian relief to children in crises such as wars and natural disasters, through UNICEF’s Children’s Emergency Fund.

Manchester United has committed to a donation of £50,000 for the fund and pledged the net proceeds of the Manchester United Foundation Matchday Lottery at tonight’s Premier League home game against Brentford.

The campaign will be promoted to fans inside Old Trafford and around the world through pitch-side branding and via the club’s global media channels.

Fans will be urged to join the club in supporting UNICEF’s crisis response efforts around the world, recognising that it is always children who are the most vulnerable when conflicts and disasters occur. Many lose their families, homes, schools and, in some cases tragically, their lives.   

The campaign will continue around next Saturday’s away game against Brighton, when the shirts worn by Manchester United players will be auctioned for the Children’s Emergency Fund after the match.

Money raised from the campaign will help provide rapid and effective response to millions of children who have been affected by humanitarian disasters and ensure child health and protection services are sustained in current and future crises. 

The campaign is part of the wider ‘United for UNICEF’ partnership between Manchester United and UNICEF, which has raised more than £5 million to support vulnerable children since it was founded in 1999, making it the longest-standing partnership of its kind in world sport.

Collette Roche, Manchester United’s Chief Operating Officer, said: “Manchester United is proud of our long relationship with UNICEF and, with such huge humanitarian challenges affecting children in many parts of the world today, the need is greater than ever for the club and our fans to rally behind this vital cause.”

“Tonight’s activities reflect our commitment to supporting the UNICEF response to current crises in which many children find themselves innocent victims.”

Jon Sparkes, Chief Executive Officer at The UK Committee for UNICEF, said: “We are incredibly grateful for the longstanding support Manchester United, and fans, are providing to our work for children. This year, we have launched our largest-ever emergency appeal, covering 145 countries and territories, which is a dire reflection of the situation faced by millions of children and their families around the world.

“It is thanks to the generosity of our partners and supporters that UNICEF teams are able to work around the clock to respond to increasing needs of children and their families around the world.”

You can make a donation to UNICEF's Children's Emergency Fund here.